The 3 C's to Effective Corporate Team Building

Company benefits have gone beyond health insurance. Corporations, for example, understand the importance of investing in their employees. One of the ways in which companies do this is through team building activities either onsite or off. These activities go beyond the standard company picnic and here is why:

1. Communication: We've all experienced it. Unclear communication or the lack thereof has lead to much frustration at work. Interacting with coworkers in a setting outside of work allows insight into how each individual functions and reacts to challenges outside the workplace. This can lead to better understand on how a person communicates and can translate back to the office environment. 

2. Comfort: Getting to know fellow employees and managers away from the desk can lead to commonalities such as favorite sports team, favorite hikes or restaurants. Finding non-work related commonalities allows for colleagues to see one another as people outside of their titles and can lead to more familiarity which will also help with #1 above and water cooler conversations. 

3. Challenge: Team building activities that center around a non-work related challenge is key to promoting team cohesiveness. How to achieve this? Find a neutral topic such as wine, who doesn't love wine right? Engaging through a neutral topic that isn't work related allows everyone to learn from one another and build on something they are learning together. No one needs to be an expert but teams will need to work together to achieve a common goal.

If you are a company looking to invest time and money into team building, be sure to consider your goals and the three "C's" above. 

And be sure to check out the latest on The Wine Key's Team Building Seminars.

Charlotte Chipperfield, Founder & CEO

Does Love Play a Role in your Social Media?

Gone are the days when social media was synonymous with college kids planning keggers. Social media has become an integral part in both our personal and professional lives. Social media is just that, it's social. Be inspired to engage with your audience as Valentine's Day approaches. Love is in the air which makes this a great time to incorporate love into your social media plans and posts.

We're not talking about designing a bright pink "Happy Valentine's Day" post, although, those are great.  What we mean is, plan to incorporate love into your strategy for 2015 in these three ways: 

Courtesy of

Courtesy of

  1. Love for your business. Just because there is a computer screen between you and your customers, doesn't mean they won't pick up on appathy. Love your business first and it will shine through.
  2. Love for your product. If you don't have a true love for your product or service, how do you expect others to? Show the love.
  3. Love for your clients and customers. Never forget who is purchasing your products and services. Your clients and customers are the reason you exist. Show appreciation and let them know they are valued. 

Take the time to look at your social media plan and be sure to show the love this February.

Does your social media need a check-up? Do you need assistance putting love into your 2015 social media strategies, get in touch to learn to see how we can help:

Charlotte Chipperfield, Founder & CEO

It's a Fresh New Year - Start Planning Your Content

We've all heard it over and over again, one of the most effective ways of connecting with potential customers online is through valuable content. 

But how do we create this content and how do we define valuable? 

It starts with defining your goals. Common goals may include:

Plan for a success 2015 with The Wine Key's free content calendar 

Plan for a success 2015 with The Wine Key's free content calendar 

  • Reaching new audiences
  • Engaging your current audience
  • Acquiring new customers and clients
  • Brand Awareness

However, these goals can't be accomplished without creating actionable steps to achieve them. 

As the new year is in full swing, it is an excellent time to sit down and create a plan. Start small, plan for three months at a time if a year feels overwhelming. Over the next few months, monitor what works and what doesn't, then keep doing what works. 

To help you plan out your upcoming content, The Wine Key LLC. has created a free template to help you keep track and document your 2015 content ideas and put them into action. Click here to get your free content calendar. 

No matter the size or industry your business is in, January is the time to start planning for a success year.

Still feeling overwhelmed? See how The Wine Key can help plan and execute your content ideas for you. 

Charlotte Chipperfield, Founder & CEO