About The Wine Key
The Wine Key is a consumer wine education & small business social media and marketing consulting business based in San Francisco, California. In other words, making wine less intimidating and enriching lives one sip at a time!
- To create a fun and informative environment that gets back to the basics and demystifies wine.
- To enhance the overall wine experience by empowering you to trust your own palates in order to make the best wine decisions for you.
- Establish and drive social media and marketing efforts for small business.
“Charlotte is extremely knowledgeable about all aspects of wine!” - Jack B.
Meet Charlotte Chipperfield
A.K.A "The Palate" due to my impeccable ability to describe wine in the most ridiculous yet often accurate manner: "This wine smells like freshly baked cherry pie!"
I am the Founder and Wine Educator of The Wine Key. I have over 10 years' experience in the Wine Industry and Hospitality. I have worked as a Cellar Rat, (Yep! That's a real job title), Tasting Room Manager, Sommelier, Wine Writer and Wine Judge. Through these experiences, I have seen a disconnect between wine knowledge and the enjoyment of wine. I am seeking to bridge the gap by removing the pretentiousness which only serves to intimidate.
I started The Wine Key because I am on a mission to remove the intimidation and trepidation of learning about wine by breaking down the barriers which mystify the world of wine. Ok, I may have also wanted 99% of my daily activities to center around wine. And no, I don't mean I have a straw attached to a bottle all day... for the record, that only happened once. ;)
When it comes down to it, wine is much more than a beverage. It has been enjoyed for thousands of years and transcends through history, culture, traditions, languages and food. It is a way of understanding where we came from, who we are and where we are going. Wine is a form of communication, expression and a source of utter enjoyment.
When I'm not writing and teaching about wine, you can find me pouring for Chateau Montelena Winery and working as a Marketing and Social Media Consultant.
And when I'm not drinking copious amounts of wine, I drink vodka, scotch and sometimes sparkling water. I'm also a Cancer, speak French, love to travel and compete in open water swims.
You can always reach me at email@example.com.
I look forward to connecting and building meaningful wine experiences together!