Monday, January 25, 2010
Mariah Carey and Bubbly
No I'm not talking about her recent drunken acceptance speech at the Palm Springs International Film Festival. The soon to be released Rose Bubbly is called Angel. Having existed for 13 years from Reims, France, it appears the Mariah's bubbly will be more of an ownership transaction than the creation of a new winery.
It seems more and more celebrities are looking to expand their brand empires by buying labels or producing their own wines. Rapper Lil' John, has his own label made from California Merlot, Chardonnay and Cabernet Sauvignon. I have yet to taste these wines along with Mariah Carey's bubbly. I wonder how much is marketing and how much is quality. I like the attention and media the wine industry gets from these brands but if it detracts from showing high quality wines and the passion behind the product, then I wonder if we should continue to let this happen. Producing buckets of sweet or fruity wine to appeal to the masses and expand an empire is not the goal of most wine producers, unless you are Gallo of course.
For those of us who have created careers around high quality wines and their experiences, I can only hope that celebrities have had similar experiences and want to create that for all their fans. If not, this is not the T-shirt industry, this is not just another product to place your logo or face on.
If you get the chance to try and of these wines let me know. I would love to hear you opinion and I will do the same.